Authenticity is the name of the game today. When it comes to marketing yourself, online or in person, people want to connect with someone that feels real. We have a lot of demands on our time. There’s no room for someone who isn’t authentic.
Letting your authentic self show through blog posts on your website is a smart and powerful way to grow your business. It engages readers on a personal level, and it pushes you beyond your resume. Here’s how you can share your authentic self in blog posts on your website.
Write About Topics That Move You
You got into your business because, at least part of you, likes doing that work. (Hopefully a large part!) Share that with your readers. If you’re a small business lawyer who simply lives for writing contracts, share that on your blog. Write about how you enjoy the challenge of writing the perfect contract for each client, and which tools you use to do so.
Don’t be afraid to tackle a ‘weird’ or ‘nerdy’ topic either. Being true to you is what matters here, so embrace your inner nerd! You can even put in a line that says ‘I know contracts aren’t everyone’s thing, but I live for them.’ By showing your audience things you love, you give them something to connect to. You allow them to see beyond your skill sets and into your heart.
Visuals are important for your website. Customers want to know what you look like, because it helps them relate to the person behind the brand. Throw in photos of you, your workspace, your employees and your interests in your blog posts.
For example, you can write a post about taking a working vacation and share a photo of you in your ski outfit. Photos like that give readers a peek behind the scenes, which makes them feel like insiders. It humanizes you, and lets you share a hobby of yours in an authentic way.
Let People Know How To Reach You
There’s nothing worse than coming across a great website that fills a need you have, and not being able to find contact info. Visitors spend an average of seven seconds on your website. That means if you want them to convert to customers, your contact information has to be readily available.
Include your email at the end of every blog post. You can end with a call to action like this: “Interested in learning how I opened my own business? Email me at firstname.lastname@example.org, and we’ll chat!”
Not only does this make it simple for people to get in touch with you, but you’ve proven you’re a real person who actually wants to talk to people. By opening yourself up to your readers, you lend an air of openness and authenticity to your writing. Readers understand that you are a real person who can actually help them — all they have to do is email you.
Letting your authentic self shine in blog posts makes it easier to write them, and easier for people to relate to. You don’t have to worry about matching a professional tone when you write if all you’re doing is sharing yourself. Readers will see the authenticity and know that you’re a real person, not just a brand. Open up and let the world get to know you.